Meet Fred Hickman
Strategic Account Manager – National Accounts, SanMar
Q: Are there any new product features or functionalities that you're seeing a rise in demand for?
A: Currently, the landscape for Decorate on Demand ( also ties together with Print on Demand ) is in high swing. The advent of automated, end-to-end technology systems, in support of a decoration on demand model have basically exploded.
Q: What industry publications or resources do you find most valuable?
A: I get newsfeeds from PPAI and ASI.. however, I've found several years ago that curating a specific group of influential social tags and users provides me with info before it hits the Trade Publications. Think of it like Google Alerts but for content that generally is published before "everyone" else is pushing it around .
Q: What's are the biggest trends you are seeing in the industry?
A: It used to be clearer like what behaviors, patterns and signals were influencing this industry and how we were working to incorporate them into our work .. right now trends are kind of muddy as there is so much self identifying /self description of trends.. everyone has access to AI Technology to curate "their" trends coupled with their own opinions...
Almost like everyone is a trend professional now...
Ultimately.. the consumer, and more the case, luxury consumer is driving trends that matter in our universe .. and they are turning on a dime on what's important in that space. You have to be good at deciphering what's top of mind of the buyers with the amount of content that is being pushed into any space.
I'd say today Retail Branded goods and hand's on experiences are top of mind.
Q: If you could collaborate with anyone (real or fictional) on a project, who would it be and why?
A: Right now/today, I'd collaborate with Film Producer Christopher Nolan .. I think it would be fun to take time to understand how he crafts his films, tells stories, and pays attention to all the details that feed into his movies. There would be so many take-a-way's on how to add value to presentations, using technology, storytelling, etc.