“Each person deserves a day away in which no problems are confronted, no solutions searched for. Each of us needs to withdraw from the cares which will not withdraw from us.” – Maya Angelou |
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From Your Executive Director |
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Okay, so maybe don't chill quite as much as our furry friend here, but there's definitely power in taking time to rest and recharge. We're in the heat of the summer months, and that means many people are taking well-deserved vacations (I certainly hope you get to enjoy some time off too!). But here's a thought: What do you think is the best move when everyone else is hitting the brakes? That's your cue to hit the gas!
This is the perfect time to meet your audience where they are. We've gathered some of those USA made and on-budget collections from our suppliers to ensure your brand stands out and connects effectively.
Dive in for our latest Supplier Spotlight, discover Summer Book Corner from our members, and grab some essential resources to get you going!
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Cheers, Dana Geiger | Executive Director
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Budget-Friendly & USA-Made Supplier Catalogs |
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Meet Lauren Allen
Director of Sales, Cap America
Q: Are there any new product features or functionalities that you're seeing a rise in demand for?
A: In headwear, there has been a rise in demand for different decoration methods and placements. Believe it or not, there is a lot you can do with a hat in regard to decoration. Chain stitching (embroidery), offset placements, oversized decoration, and patches are in high demand.
Q: What industry publications or resources do you find most valuable?
A: Counselor Magazine (ASI) and PPAI's Sales Insights Reports.
Q: What are the biggest trends you're seeing in the industry right now?
A: "What's old is new again". We are seeing a lot of retro styles and fabrications trending in headwear: corduroy, foam truckers, rope caps. I tell people, whether you love it or hate it, this is what is selling.
Additionally, we are seeing 5-panel caps, laser perforated paneling, performance materials, and comfort/stretch sweatbands becoming more popular in headwear.
Q: What's a hidden talent or hobby you have that most people at work wouldn't know about?
A: I wish I had a hidden talent- I am going to work on that! For hobbies, I love to read, workout, and when I have the time, I love fishing with my dad. |
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The Promotions Dept. is proud to announce official status as a Certified B Corporation™! Committed to putting purpose over profit, The Promotions Dept. joins a global movement of businesses that embrace high standards of social and environmental impact. Achieving B Corp status was a company-wide collaborative effort driven by the principles that shape company culture. An extensive evaluation administered by B Lab assessed performance across several areas including governance, workers, customers, community, and environment. Read more here. |
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We asked our fellow members for their current fave reads! Check out their recommendations—perfect for your next road trip or a relaxing day by the water.
- The Let Them Theory by Mel Robbins
- Nexus: A Brief History of Information Networks from the Stone Age to AI by Yuval Noah Harari
- The Wedding People by Alison Espach
- The HERO Effect by Kevin Brown
- The Winemaker's Wife by Kristin Harmel
- Cupid Wore Snow Boots by Murray Siegel (And former PG Member)
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Earlier this month, the PG Board of Directors gathered in Virginia Beach for an annual strategic retreat. It was a focused and energizing session—an opportunity to reflect on the progress we’ve made as an organization and identify areas of focus and forward-thinking priorities for the year ahead.
During the retreat, the newly elected Board listed below collaborated with outgoing Board members to evaluate organizational priorities.
We’re excited to share a few key highlights from our retreat with you: |
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Big Wins to Celebrate
- Our network continues to thrive because of a strong culture of collaboration, transparency, and shared investment
- Member voices remain central to our planning—your feedback directly shapes our direction
Key Focus Areas for 2025
Operational Excellence & Innovation - We're investing in better systems, smarter technology, and more consistent ways to connect and support members.
Membership Growth & Engagement - We’re exploring ways to enhance onboarding, mentorship, and reengagement initiatives while strategically expanding our member base.
Spend Optimization - Our commitment if steadfast to bring new tools, case studies, and incentives to support members in driving more purchasing within the network.
Visibility & Brand Positioning - Be on the lookout for more storytelling around member wins, industry awards, and PR efforts that elevate individual member companies as well as bring awareness to the Premier Group brand.
We’re excited about what’s ahead—and we’re deeply grateful for the role each of you plays in this community. Stay tuned for upcoming opportunities to engage, contribute, and grow with us.
2025 - 2026 PG Board of Directors
Todd Mawyer, TK Promotions – Board Chair
Robert Titelman, Skylight Creative Ideas – Immediate Past Chair
Samantha Kates, Spector & Co. – Vice Chair
Brittany Frase, Hirsch – Director
Brian Diessroth, Edwards Garment – Director
Jackie DeFusco, Koozie Group – Director
Andrea Kramer, City Apparel + Merch – Director
Darren Lichtsinn, JH Specialty – Director
Alicia Rhodes, Action Plus Ideas – Director
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Save any of these images by right-clicking and add your own twist! We picked out some low-budget products to get in front of your clients. These photos will add a touch of charm to your social feed.
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While changes to our member lists don’t happen often, we know it’s helpful to stay in the loop. From time to time, we welcome new faces or see familiar ones transition, and we want to make sure you always know who’s part of the PG community.
We encourage you to bookmark and regularly check these two pages for the most up-to-date lists of active members:
👉 Distributor Members
👉 Supplier Members
It’s a great way to stay connected. |
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PROMOPULSE AMP
Premier Group members will benefit with exclusive savings from the PromoPulse Automated Marketing Platform (AMP), which will send curated content highlighting preferred suppliers to their customers automatically via email and social media.
Premier Group members will receive cost savings, extended AMP trial time, increased email limits, and discounts for additional email lists and campaigns. Click here to learn more, sign up for a discovery webinar or to begin your free trial. |
2025 CATALOG
Printed catalogs arrived earlier this year. But are you using the digital version? Click this link to customize your digital catalog today. |
Delegate CX Become PG Valued Vetted Partner Premier Group Network partners with DCX to streamline hiring, training and onboarding for members. Read more here |
PG and MERCH AI Team Up To Bring Members New Resource Premier Group formed and internal beta testing the platform with a select group of distributor members who have opted in to explore its potential as a collective. The goal of this initiative is to develop additional tools tailored to the needs of the PG community, strengthening member relationships, increasing spend within the group, and providing distributors with innovative sales resources that set them apart in the industry. In fact, we even have our own exclusive catalog designed to give our members a unique edge in the market. Read more here |
Aglow Cinematics Creates 60-Second Marketing Video For Member Use Click here to view or download this 60-second video for customization in your marketing efforts - Developed by Glow Cinematics |
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Connect with Our Growing Community |
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Connections matter!
Discover our expanded membership and connect with new partners. Make sure your listing in our Supplier Member directory is fresh and accurate to maximize connection opportunities.
Easily search for members by zip code, member type or systems or technologies used. It's just one more way we strive to keep members connected. |
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Brands, Giveback Programs,
Made in USA |
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If you no longer want to receive these letters, you can unsubscribe at any time 249 Central Park Avenue Suite 300-101, Virginia Beach, VA 23462
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