Premier Group Network News

Premier Group Network Hosts Distributor Leadership Summit in Boston

Dana Geiger — Thu, 23 Oct 2025 20:35:54 GMT

FOR IMMEDIATE RELEASE

Boston, MA – October 23, 2025 — Premier Group Network (PGN), a leading 501(c)(6) nonprofit association serving the promotional products industry, recently hosted its annual Distributor Leadership Summit in Boston, Massachusetts. The event brought together 38 distributor leaders representing 22 member companies from across the United States for two days of transparent collaboration, conversation, and camaraderie.

The Summit featured a series of roundtable discussions and peer-led sessions designed to foster idea-sharing and strengthen leadership across the network. The event was supported by Premier Group member Gemline, who hosted attendees at their Lawrence, Massachusetts headquarters for factory tours and group discussions that sparked new partnership opportunities and fresh excitement for the year ahead.

“As a collaborative network built on trust and shared success, our goal is to create spaces where leaders can engage authentically and learn from one another,” said Dana Geiger, Executive Director of Premier Group Network. “The Boston Summit was a reflection of our mission in action — advancing our members’ businesses through connection, curiosity, and collaboration.”

Premier Group Network is not a traditional buying group, but rather a member-driven association committed to cultivating a culture of partnership, transparency, and professional growth. Through shared best practices, educational programming, and supplier partnerships, Premier Group strengthens the collective impact of its members and elevates the standards of the promotional products industry.

For more information about Premier Group Network, visit www.premiergroupnetwork.com.

Media Contact:
Dana Geiger
Executive Director, Premier Group Network
dana@premiergroupnetwork.com

Premier Group Announces 2025 Board Lineup and Strategic Focus During Annual Retreat

Dana Geiger — Wed, 11 Jun 2025 17:41:21 GMT

Premier Group Network, a member-driven coalition of promotional products industry leaders, proudly announces its 2025 Board of Directors following a dynamic and collaborative annual retreat in Virginia Beach. The retreat served as a springboard for setting operational priorities to better serve the growth and success of the membership.

2025 Premier Group Network Board of Directors
With nearly 300 years of combined industry experience, the newly seated board includes:

Todd Mawyer, TK Promotions – Board Chair
Robert Titelman, Skylight Creative Ideas – Immediate Past Chair
Samantha Kates, Spector & Co. – Vice Chair
Brittany Frase, Hirsch – Director
Brian Diessroth, Edwards Garment – Director
Jackie DeFusco, Koozie Group – Director
Andrea Kramer, City Apparel + Merch – Director
Darren Lichtsinn, JH Specialty – Director
Alicia Rhodes, Action Plus Ideas – Director

Key highlights from the annual retreat included:

Strategic alignment around key priorities: operational excellence, member engagement and growth, spend optimization, and brand awareness
Reaffirmed commitment to delivering exceptional value, connectivity, and profitability for supplier and distributor members alike
Activation of realigned committees to drive progress on organizational goals and enhance support for Premier Group’s growing membership

“I’ve had the pleasure of working with so many incredible industry leaders since joining Premier Group in 2021,” said Dana Geiger, Executive Director. “Each year we say goodbye to tenured leaders and welcome a new class of brilliant volunteers. This year is no exception. I’m so excited about the energy and expertise this new board embodies, and I am thrilled to be working alongside them to bring fresh initiatives to the membership.”

About Premier Group Network
Premier Group Network (also known as Premier Catalog Group) is the leading supplier-distributor alliance in the promotional products industry—and the only one that grants full and equal membership to both suppliers and distributors. Founded in 1997 by Paul Smith and Doug Bruce, Premier Group is one of the industry’s oldest and most respected buying groups. Membership is selective and based on recommendation by the Membership Committee and approval by the Board of Directors. Premier Group operates as a 501(c)(6) nonprofit organization.

For more information, visit: www.premiergroupnetwork.com

Media contact: Dana Geiger | 757.491.3114 | Dana@premiergroupnetwork.com

Premier Group Network and Members Raise Over $18,000 to Support Mercy Chefs at Annual Meeting

Dana Geiger — Thu, 15 May 2025 12:14:35 GMT

May 15, 2025 – Premier Group Network, an industry non-profit trade association and leading alliance of distributors and suppliers in the promotional products industry, is proud to announce the success of its charitable partnership with Mercy Chefs, a nonprofit dedicated to providing chef-prepared meals to communities facing hardship.

During PG’s 2025 Annual Meeting, held in Asheville, NC, members came together not only to network and collaborate but also to give back in a meaningful way. Together, PG and it's members raised a total of $18,200 in support of the organization.

A core component of this year’s giveback initiative was a hands-on volunteer activity where meeting attendees packed 250 grocery boxes, each filled with shelf-stable, family-friendly ingredients. These boxes are now on their way to families in need — a direct result of the compassion and commitment of PG members. The cost to fund this project was $12,500, meaning that an additional $5,700 will go to further support Mercy Chefs’ global mission.

“This initiative exemplifies what makes our community so special,” said Dana Geiger, Executive Director of Premier Group. “Not only do our members come together to grow their businesses — they show up to care for others and invest in lasting impact.”

Premier Group is honored to support Mercy Chefs and invites others in the promotional products industry to join in the effort. Donations can still be made directly at:
https://give.mercychefs.com/campaign/673821/donate

To learn more about Mercy Chefs and their life-changing work, visit www.mercychefs.com.

Premier Group Network Teams Up with PromoPulse to Bring Automated Marketing to Members

Dana Geiger — Mon, 12 May 2025 14:27:36 GMT

Premier Group Network, the leading partnering network in the promotional products industry, is excited to announce it's teaming up with PromoPulse, the leading provider of automated marketing for the promo industry.

Premier Group members will benefit with exclusive savings from the PromoPulse Automated Marketing Platform (AMP), which will send curated content highlighting preferred suppliers to their customers automatically via email and social media.

Premier Group members will receive cost savings, extended AMP trial time, increased email limits, and discounts for additional email lists and campaigns.

“Every business knows that marketing is essential to succeeding in today’s competitive landscape,” said Dana Geiger, executive Director of Premier Group Network.“ By teaming up with PromoPulse, we are giving our members access to an effective, always-on marketing solution that will keep them front and center with their clients so they can take advantage of every sales opportunity.”

“We are excited to partner with Premier Group so we can bring our marketing and technology expertise to its members,” said Jason Nokes, founder of PromoPulse. "Our deep experience with applying technology to the promotional products industry, combined with Premier Group’s leading network, will make marketing easy for their members.”

The partnership between Premier Group Network and PromoPulse illustrates their dedication to using technology to support distributors, and move the industry forward.

More Info:

For more information about Premier Group Network, visit www.premiergroupnetwork.com. For more information about PromoPulse, visit their website at www.promopulse.io.

Media Contact:
Dana Geiger
757.491.3114
Dana@premiergroupnetwork.com

Premier Group Network Honors 2025 Award Winners and Introduces The Wagner Award at Annual Meeting

Dana Geiger — Thu, 08 May 2025 14:58:04 GMT

ASHEVILLE, NC – April 30, 2025 – Premier Group Network proudly celebrated the achievements of its member companies and individual representatives during the 2025 Annual Meeting at the historic Grove Park Inn in Asheville, North Carolina. Each year, PG honors individuals and organizations who exemplify outstanding service, innovation, and the spirit of partnership that defines the Premier Group community.

Download all award winner photography here.

Top Honors: Recognizing Leadership, Collaboration, and Ingenuity

MVPG – Most Valuable Premier Group Player Award:
Alicia Rhodes (Action Plus Ideas)– Recognized for exceptional leadership, impact, and commitment to PG’s mission.
Wingman Award (Supplier Rep):
Cecila Chicone (Logomark)– Honored for reliability, partnership, and unwavering support of distributor members.
Allstar Award (Distributor Rep):
RJ Dunnigan (Renaissance Promotions) – Celebrated for collaboration, leadership, and excellence in service.
MacGyver Award:
Menda Wright (Creative Studio Promotions)– Acknowledged for resourcefulness and creative problem-solving.

Doug Bruce Distributor Performance Award

Named in memory of longtime PG co-founder Doug Bruce, this award recognizes distributor companies who embody the spirit of partnership and collaboration. Voted on by supplier members, recipients stand out in the following areas: meaningful relationships with PG suppliers, understanding of timelines and process and commitment to solution oriented approaches when faced with challenges.

2025 Recipients:
(by sales category)

Under $3.5M: Skylight Creative
$3.5M–$7.5M: JH Specialty
Over $7.5M: The Promotions Dept

Paul Smith Supplier Performance Award

Voted on by distributor members, this award recognizes suppliers who exemplify the collaborative values of Premier Group and deliver consistent excellence in: product quality, marketing support, customer service, sales support, problem resolution and management engagement.

2025 Recipients:
(by sales category)

Under $20M: Pop Promos!
$20M–$50M: Cap America
Over $50M: Hit Promotional Products

Sales Awards: Celebrating Growth and Volume

Highest Supplier Sales Volume with PG Distributors:
(by sales category)

Under $20M: Ball Pro / Diversified
$20M–$50M: Cap America
Over $50M: SanMar

Highest Year-Over-Year Supplier Sales Growth with PG Distributors:
(by sales category)

Under $20M: The Chest
$20M–$50M: NC Custom
Over $50M: Gill Studios

Highest Distributor Purchase Volume with PG Suppliers:
(by sales category)

Under $3.5M: City Apparel & Merch
$3.5M–$7.5M: Bright Ideas in Broad Ripple
Over $7.5M: Barker Specialty

Highest Distributor Purchase Percentage with PG Suppliers:
(by sales category)

Under $3.5M: City Apparel + Merch
$3.5M–$7.5M: Renaissance Promotions
Over $7.5M: The Callard Company

Introducing The Wagner Award

Established in 2025, The Wagner Award was created to honor the extraordinary leadership and service of Matt Wagner, whose legacy as PG Board Chair continues to inspire the organization. This distinguished award recognizes a Premier Group member whose contributions reflect the same values Matt embodies—integrity, kindness, objectivity, and an unwavering commitment to what is best for the association.

The award is not given annually, but is reserved for moments when the Board of Directors identifies a member whose voluntary service is truly exceptional.

We are proud to announce that Matt Wagner was named the inaugural recipient of The Wagner Award in 2025, a fitting tribute to his years of dedication, steady leadership, and lasting impact on the PG community as he completes his board service.

Award Criteria:
Honorees will have:

Made sustained, meaningful contributions to PG’s mission
Acted selflessly and without expectation of recognition
Demonstrated consistent leadership, fairness, and support across the PG community

Premier Group congratulates all 2025 award recipients and expresses deep appreciation for the continued collaboration, excellence, and leadership shown by its members. Together, these individuals and companies represent the very best of what Premier Group stands for.

PREMIER GROUP NETWORK PARTNERS WITH DELEGATE CX (DCX) TO STREAMLINE HIRING, TRAINING & ONBOARDING FOR MEMBERS

Dana Geiger — Thu, 30 Jan 2025 17:57:15 GMT

Premier Group Network, the leading partnering network in the promotional products industry, is excited to announce its partnership with Delegate CX (DCX), a global staffing and training solution designed to help businesses scale efficiently by providing skilled promotional products professionals. Through this collaboration, Premier Group members will benefit from exclusive access to cost-effective hiring solutions, dedicated training resources, and ongoing support to help expand their teams and improve operational efficiency.

DCX specializes in helping distributors and suppliers find, train, and onboard high-performing team members, eliminating hiring obstacles while ensuring businesses have the support needed to grow. This partnership reflects Premier Group’s commitment to providing members with strategic resources that enhance productivity, streamline operations, and drive long-term success.

A Smarter Way to Grow

“Talent acquisition and training are key challenges for any growing business,” said Dana Geiger, executive Director of Premier Group Network. “By partnering with Delegate CX, we are giving our members access to trusted, high-quality staffing solutions at a reduced rate, allowing them to focus on growth without the usual hiring and training roadblocks.”

“We are thrilled to collaborate with Premier Group and bring our expertise in global hiring and training to its members,” said Rory Young, CRO of of Delegate CX. “This partnership is designed to make hiring, onboarding, and team development more efficient and cost-effective, so businesses can scale with confidence.”

Through this partnership, Premier Group members will receive cost savings and access to additional resources at a reduced rate, including talent placement, training programs, and onboarding support. With DCX’s expertise in building high-performing teams, members can optimize their workforce while focusing on long-term business growth.

About Premier Group Network

Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 28th year Premier Group has evolved into one of the most respected and long-standing “buying groups” in the industry. Recognized as a 501(c)(6) non-profit organization, Premier Group continues to foster collaboration, innovation, and success among its members.

For more information about Premier Group Network, visit www.premiergroupnetwork.com.

For Immediate Release: Jan 30, 2025

Media contact:
Dana Geiger
757.491.3114
Dana@premiergroupnetwork.com

PREMIER GROUP NETWORK PARTNERS WITH MERCH AI TO BRING CUTTING-EDGE RESOURCES TO MEMBERS

Dana Geiger — Thu, 30 Jan 2025 15:42:32 GMT

Premier Group Network, the leading partnering network in the promotional products industry, is pleased to announce its partnership with Merch AI, a forward-thinking technology platform designed to enhance the sales and operational capabilities of distributors.

As part of this collaboration, Premier Group formed and internal beta testing the platform with a select group of distributor members who have opted in to explore its potential as a collective. The goal of this initiative is to develop additional tools tailored to the needs of the PG community, strengthening member relationships, increasing spend within the group, and providing distributors with innovative sales resources that set them apart in the industry.

“This partnership represents an exciting step forward for our members,” said Savannah Simmers, Board member and Resource Committee Chair of Premier Group Network. “We are always looking for ways to bring value to our distributors, and we believe Merch AI has the potential to revolutionize how our members approach sales, marketing, and client engagement.”

Merch AI’s AI-driven tools and data-driven insights aim to streamline operations, enhance client interactions, and optimize product offerings. Through this beta testing phase, Premier Group members will have the unique opportunity to shape the platform tool development for members.

“At Merch AI, we’re excited to collaborate with Premier Group and its dynamic network of distributors,” said Nick Lateur, VP of revenue of Merch AI. “Our mission is to empower distributors with cutting-edge technology that drives efficiency and success, and we look forward to refining our solutions with the valuable feedback from PG members.”

About Premier Group Network

Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 28th year, Premier Group has evolved into one of the most respected and long-standing “buying groups” in the industry. Recognized as a 501(c)(6) non-profit organization, Premier Group continues to foster collaboration, innovation, and success among its members.

For more information about Premier Group Network, visit www.premiergroupnetwork.com.

For Immediate Release: Jan 30, 2025

Media contact:
Dana Geiger
757.491.3114
Dana@premiergroupnetwork.com

Barker Specialty Announces Acquisition of Wolfepromo

Dana Geiger — Wed, 15 May 2024 18:54:10 GMT

CHESHIRE, CT, USA, May 14, 2024

Barker Specialty, a leader in the promotional products industry since 1951 is pleased to announce the acquisition of Wolfepromo, a Connecticut based distributorship for over 35 years. David Wolfe, managing partner of Wolfepromo, developed a reputation for creativity backed with excellent customer service throughout Connecticut, Massachusetts and New York. He noticed early in his career that the way promotional products were marketed did not resonate well with him. He took this opportunity to differentiate himself by focusing on each client’s individual needs, understanding the clients’ goals, and envisioning their logo on products that would be differentiators. From there Wolfe’s tagline “Creatively Disruptive!” was born.

"We are so excited to join with David Wolfe! David is exceptionally creative and has built a great business. Our entire staff is looking forward to working with David.” - Gerry Barker

The hyper focused client experience that Wolfe led his company with is a natural fit for Barker Specialty. “I wanted to partner with a great company, I was very selective in inviting possible partners to discuss opportunities,” Wolfe said. As a family-owned business of more than 75 years, Gerry Barker fully understood and valued the importance of the client relationships Wolfe built over the years. “I’ve always thought highly of David. His company is small, highly respected and well run. This is just a terrific fit”, says Barker. Amy Serrano, Chief Revenue Officer for Barker Specialty added, "As soon as I met David, I knew the synergy between our companies would be perfect. We both have the same goals--- giving our clients peace of mind while providing the best solutions using promotional products."

Wolfepromo clients will continue toexperience the same level of customer care, with the benefit of additional resources that Barker Specialty offers.This includes implementation of company stores, on premise warehousing, artwork services, on-site production, in-house kitting, global sourcing, and much more, all while providing competitive pricing. Furthermore, Barker Specialty's commitment to a diverse work force and supply chain, sustainable product sourcing, safe and vetted products, and intellectual property protection, all enhance the value of the Wolfepromo and Barker Specialty combination.

About Barker Specialty Company:

As one of the leaders in the promotional products industry, Barker Specialty quickly grew to be a multi-million-dollar company. Recognized with numerous prestigious awards, such as "Greatest Companies to Work For," "Top 50 Distributors of Promotional Products in the USA," "Top 20 Best Places to Work," and "Family Business of the Year," Barker Specialty is committed to excellence in every aspect of its operations.

www.barkerspecialty.com

City Apparel+Merch Achieves Certified B Corporation Status, Pioneering Social and Environmental Excellence

Dana Geiger — Thu, 04 Apr 2024 10:08:17 GMT

Click here for City Apparel's Impact Report Infographic

City Apparel+Merch Achieves Certified B Corporation Status, Pioneering Social and Environmental Excellence

City Apparel+Merch, a leading provider of branded apparel and promotional merchandise, is proud to announce its certification as a B Corporation, joining a global community of businesses committed to social and environmental excellence. This prestigious certification reflects the company's steadfast dedication to not just being the best in the world but being the best for the world.

A Journey to Excellence Amid Challenges

The journey towards B Corp certification began in earnest in 2019, spearheaded by City Apparel+Merch's dreamer President, Andrea Kramer. Despite facing unprecedented delays due to the COVID-19 pandemic, the company's commitment to achieving this goal never wavered. "Our journey to B Corp certification was both challenging and deeply rewarding," said President Andrea Kramer. "Despite the setbacks caused by the pandemic, and delay in changing our business structure to a Benefit Corporation in the State of Ohio, our team's resilience and dedication to our core values of sustainability and social responsibility have been unwavering. This certification is a testament to our commitment to make a positive impact on the world."

The Rigors of B Corp Certification

Achieving B Corp certification is no small feat. The process requires companies to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Businesses must undergo a rigorous assessment that evaluates their impact on their workers, customers, community, and environment. City Apparel+Merch excelled in these areas with a score of 123, demonstrating an exemplary commitment to creating a positive impact.

Championing Social and Environmental Initiatives

City Apparel+Merch has long been a champion of social and environmental initiatives. From implementing sustainable sourcing practices to engaging in community outreach and development programs, the company has set a benchmark for corporate responsibility. "We believe that business can be a force for good, and our efforts in sustainability and community engagement reflect this belief," remarked Kramer. "From reducing our carbon footprint to supporting local communities, we are committed to making a meaningful difference."

Products and Services with a Purpose

City Apparel+Merch offers a wide range of products and services designed to meet the needs of businesses and organizations looking to both radically elevate their brand and make an impact. From eco-friendly apparel options to sustainable promotional merchandise, each product is curated with the environment and social responsibility in mind. The company's innovative approach to branded merchandise and apparel not only sets it apart in the market but also underscores its commitment to the planet and its people.

A Legacy of Recognition

City Apparel+Merch's efforts have not gone unnoticed. The company has received numerous awards in recognition of its commitment to excellence, sustainability, and community engagement. In 2023 they were recognized in the Business Hall of Fame for Social Impact, PPAI’s Greatest Companies to Work For, and PPAI’s Responsibility Recognition. These accolades serve as a testament to City Apparel+Merch's leadership in the industry and its unwavering dedication to making a positive impact on the world.

About City Apparel+Merch

City Apparel+Merch is a leading provider of branded apparel and promotional merchandise, offering enterprise solutions with curated merchandise, inhouse design and decoration and company stores; dedicated to sustainability and social responsibility. With a commitment to excellence and innovation, City Apparel+Merch offers products and services that help businesses and organizations radically elevate their brand and make a positive impact on the world. As a Certified B Corporation, City Apparel+Merch stands at the forefront of a global movement of people using business as a force for good.

For more information, please contact:

Kelsey Jones

419-434-1157

Kelsey@cityapparel.com

www.CityApparel.com

JH Specialty Promotes Darren Lichtsinn to VP of Promo

Dana Geiger — Thu, 04 Apr 2024 10:02:44 GMT

JH Specialty believes in hiring talented people and creating an environment in which they can grow and prosper.

Evidence that the firm is turning that belief into action comes as the Fort Wayne, IN-based provider of promotional products and digital marketing solutions this week announced nine promotions.

Those moving up the ladder include Darren Lichtsinn, who is rising to vice president of JH’s promo products division. He joined the firm as a director in 2022 following a near 21-year sales career with T-Mobile.

JH Specialty (asi/232445) promoted the following employees: Darren Lichtsinn, Patrick Florea, Sarah Englert, Nate Kaiser, Miranda Haney, Reed Nicholson, Jamie Nicholson, Tyler Bearman, and Jim Coughlin.

Another new VP is Patrick Florea, who is now vice president of professional services. Sarah Englert has elevated to production manager, while Nate Kaiser is senior project manager and Miranda Haney project manager. Other promotions include Reed Nicholson to warehouse associate and Jamie Nicholson, Tyler Bearman and Jim Coughlin to senior account managers.

Beyond branded merchandise solutions, JH Specialty provides web design and development, enterprise ecommerce, digital marketing, digital recruiting services, app development and more. Company Founder/CEO John Henry III was Counselor’s 2019 Distributor Entrepreneur of the Year. He earned the honor, in part, for his work diversifying JH’s offerings to include a range of tech solutions.

Barker Specialty announces Karen Heiligman as new Chief Operating Officer

Dana Geiger — Thu, 04 Apr 2024 09:58:18 GMT

[CHESHIRE, CT, April 4, 2024]
Barker Specialty Company, of Cheshire, CT, a worldwide leader in the promotional products business, is proud to announce the promotion of Karen Heiligman from Vice-President to Chief Operating Officer (COO) effective April 1, 2024. Karen, currently VP of operations, has been with Barker Specialty for 21 years, after graduating from Central CT State University. During those 21 years, Karen has worked in many of the operating areas of the company, including customer support, sales, logistics, and most recently as director of fulfillment operations. Son of company founders, Herb and Gloria Barker, President Gerry Barker states, “I am so proud to recognize and promote Karen to the critical position of COO. Karen is a strong leader and diligent worker. Her innate commitment to succeed is one of her many impressive qualities, and her compassion, empathy and concern for others are traits that my Mom recognized when she hired Karen. I remember how excited Mom was when Karen joined us, and I know my folks would be thrilled seeing the success Karen has achieved." In her new role as COO, Karen will be responsible for overseeing the company's day-to-day operations, developing strategic initiatives, ensuring operational success throughout all areas of the business, and expanding international opportunities through IGC Global Promotions. Karen commented, "I am excited to take on this new challenge and greatly appreciate everyone's confidence in me! This business is difficult and has so many moving parts.... but I am determined to build on our 75 year history, while still maintaining our company values of respect for all, excellence in service, and competitive pricing." Karen’s constant strive for excellence can be attributed to her numerous athletic victories throughout her high school and college career as a competitive swimmer. She is a passionate reader, averaging 30 books a year, fueling her love for knowledge and personal growth. Karen is deeply committed to her family and finds joy in the companionship of her beloved dogs Kenzie and Bella.

About Barker Specialty Company: Barker Specialty is dedicated to assisting clients in promoting their brands and achieving marketing success through innovative and creative promotional merchandise. As one of the leaders in the promotional products industry, Barker Specialty has been recognized with numerous prestigious awards, such as "Greatest Companies to Work For," "Top 50 Distributors of Promotional Products in the USA," "Top 20 Best Places to Work," and "Family Business of the Year," Barker Specialty is committed to excellence in every aspect of its operations.

See original PR here.

Barker Specialty Announces New Look

Dana Geiger — Sun, 15 Oct 2023 14:09:09 GMT

September 22, 2023
Barker Specialty proudly announces the reveal of its new brand identity! The new design embodies BarkerSpecialty’s cutting edge and contemporary position as a leader in the world of branded merchandise, company webstores and proprietary marketing strategies.

The choice was made to maintain similar color schemes, secondary design elements and the company name in order to preserve the recognition of the family-owned business that Herb and Gloria Barker started in 1951. By introducing a completely new logo, Barker Specialty demonstrates the importance of being able to adapt and modernize. The new logo is intentionally subject to varied interpretations, with the overarching goal to represent the concepts of caring and concern for customers, company and community.

Along with the brand refresh, Barker Specialty has reframed its mission,vision and values to highlight its commitment to an enhanced client experience, focus on the environment and continued emphasis on employee growth.“Adapting to an ever-changing world, while maintaining core values isthe driving focus behind the excitement of this rebranding. We are thrilled to reintroduce ourselves with a fresh, modern and vibrant persona.” –Chelsea Fishman, Director of Marketing

Gerry Barker, president, stated, " I have so much respect for our marketing team who have led this initiative and worked diligently to ensure a smooth transition. Removing our revered dog from our logo wasn't an easy choice but reflects our growth as a worldwide supplier of promotional marketing products."

The new brand identity can be found throughout the Barker Specialty website and social media channels.

About Barker Specialty

Barker Specialty has been the one-stop source for all promotional and marketing needs for over 70 years. We are an innovative promotional marketing agency, specializing in branded merchandise and e-commerce solutions for items such as promotional products, apparel and uniforms, gifts and awards, tradeshow displays,print media and signage. Call (800) 227-5377 or visit barkerspecialty.com for more information.

Phil Yawman honored as Business Person of the Year Award Finalist

Dana Geiger — Fri, 30 Jun 2023 22:41:41 GMT

Pittsford, NY, June 21, 2023—Cooley Group, Inc., an industry leading branded solutions provider in promotional, print and fulfillment for over 75 years, is pleased to share that its President, Phil Yawman, has been selected by the Small Business Council of Rochester, New York as a Business Person of the Year finalist.

Since 1983 the Small Business Council, a Greater Rochester Chamber affiliate, has honored accomplished individuals within the for-profit business sector in Greater Rochester. These individuals are recognized for their exceptional achievements, expansion, effective leadership, and contributions in both civic and professional domains.

Yawman joined Cooley Group in 2018 as the President and Board Chairman of the Cooley Group. During his tenure, the company has earned numerous awards for customer satisfaction and employee engagement, including the “Best Companies to Work For” designation from the New York State Society for Human Resource Management. In recent years the company has seen tremendous growth—2022 was a record year, achieving the highest revenue and net income in the employee-owned company’s 78-year history.

Yawman’s expertise lies in strategic planning and positioning; executive leadership coaching and mentoring; start-up, expansion, and growth management; marketing, sales and business development. He previously held executive positions at Annese and Associates and co-founded Choice One Communications, a telecom start-up which grew rapidly under his leadership.

Yawman serves as the Vice Chair of the St. John Fisher University Board of Trustees and sits on the boards of Monroe Community College Foundation and Constellation Brands Performing Arts Center (CMAC). He was also on the Executive Committee of the 2023 PGA Championship, which put Rochester in the national spotlight and brought hundreds of millions of dollars to the local economy.

Expressing gratitude for those who have supported him both personally and professionally, Yawman said, “I am extremely thankful for the great mentors I have had throughout my life and career who modeled the value of purposeful work, community service and who defined success as making an impact on the growth and achievements of the entire organization.” He went on to add, “It was important to me to bring these values to Cooley Group, and I am extremely

proud of the success the company has achieved in the past several years. As a lifelong resident of this community, thank you to the Small Business Council for acknowledging the contributions and accomplishments of small businesses in our area.”

Sarah Compter, President of the Small Business Council, a Greater Rochester Chamber affiliate, expressed her excitement about this milestone anniversary and the opportunity to celebrate the remarkable finalists. She stated, "As we mark the 40th Annual Business Person of the Year Awards, we reflect on the incredible growth and success of our small business community. It is an honor to recognize the talented entrepreneurs who have displayed innovation, resilience, and dedication over the years. We are particularly thrilled to host this year's ceremony with an exciting 80s theme, reminding us of the award's inception and the inspiring journey that brought us to this point."

Bob Duffy, President and CEO of Greater Rochester Chamber of Commerce, emphasized the pivotal role played by small to midsized businesses in the Greater Rochester region. He said, "Small businesses are the backbone of our local economy, creating jobs, fostering innovation, and shaping the unique character of our region. The Business Person of the Year Awards highlight those who have made significant contributions to our business landscape while inspiring others to reach new heights. We thank the Small Business Council for bestowing this recognition and hosting this 40th annual celebration of our vibrant local small business community."

ABOUT COOLEY GROUP, INC.

Cooley Group is a leader in customized promotional, print and fulfillment solutions. With its mission to “Showcase Your Brand”, Cooley Group customizes products and services which drive brand awareness and growth for its clients. Founded in 1945, Cooley Group is an employee-owned company that is recognized for award-winning client service and has been named a “Best Company to Work For in New York State”. The company has offices in Rochester, Syracuse, Albany, Utica and the Hudson Valley area. To learn more about Cooley Group and how we can help your business, visit www.cooleybrand.com. Contact: Patricia Lipari: plipari@cooleybrand.com

PREMIER GROUP CELEBRATES AWARD WINNERS AT ANNUAL MEETING

Dana Geiger — Tue, 13 Jun 2023 17:31:40 GMT

Premier Group Network is pleased to announce the announce the recipients of the 2022 annual awards presented during the 2023 Premier Group Annual Meeting in Cancun Mexico. The Premier Group annual awards celebrates excellence of members in all categories.

Awards were presented to the following members:

SUPPLIER AWARD Highest Sales Volume (In Group)

Awarded to suppliers in each category with highest sales volume with Premier Group Network distributors.

Towel Specialties (Up to $20M in annual sales)

Cap America ($20 M-$50 M in annual sales)

SanMar (Over $50 M in annual sales)

DISTRIBUTOR AWARD: Highest Purchase Volume (In Group)

Awarded to distributors with highest purchase volume with Premier Group Network suppliers.

Skylight Creative Ideas (Up to $3.5M in annual sales)

Bacon & Co. ($3.5 M-$7.5M in annual sales)

Barker Specialty (Over $7.5M in annual sales)

SUPPLIER AWARD: Paul Smith Award
Awarded in honor of PG Co-Founder Paul Smith to one supplier in each category who partners well with PG members and exhibits excellence on all fronts.

Pop! Promos (Up to $20M in annual sales)

NC Custom ($20 M-$50 M in annual sales)

SanMar (Over $50 M in annual sales)

DISTRIBUTOR AWARD: Doug Bruce Award

Awarded in honor of PG Co-Founder Doug Bruce to one distributor in each category who partners well with PG members and exhibits excellence on all fronts.

1338 Tryon (Up to $3.5M in annual sales)

TK Promotions, Inc. ($3.5 M-$7.5M in annual sales)

The Callard Company (Over $7.5M in annual sales)

SUPPLIER AWARD Highest Sales Growth Over Last Year 2022 vs 2021 (In Group)

Awarded to suppliers in each category with highest sales volume with Premier Group Network distributors.

Visions (Up to $20M in annual sales)

Cap America ($20 M-$50 M in annual sales)

The Magnet Group (Over $50 M in annual sales)

DISTRIBUTOR AWARD: Highest Percentage of Spend with PG Suppliers

Awarded to distributors in each category with highest percentage of spend with Premier Group Network suppliers.

Skylight Creative Ideas (Up to $3.5M in annual sales)

W.S. Emerson ($3.5 M-$7.5M in annual sales)

Creative Studio Promotions (Over $7.5M in annual sales)

MVPG: Most Valuable Premier Group Volunteer

Michelle Guetle, The Callard Company

Awarded to a distributor or supplier member who does NOT sit on the board but contributes and supports the group in very significant ways.

Wingman Award

Sarah Pollard, Hit Promotional Products

Awarded to the supplier member representative that is a go-to partner for tough projects. A trusted mainstay, source of inspiration nd collaborator to be counted on.

Allstar Award

Jonathan Prevatte, Team IP

Awarded a distributor sales representative that is building business and exemplifies excellence and professionalism at every turn.

MacGyver Awards

Awarded the distributor and supplier member that made the impossible happen resulting in a great case study or significant sales.

Richard Hill, The Promotions Dept.

Lisa Schepis, alphabroder

All winners received awards generously donated by Visions.

*****

Premier Catalog Group AKA Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 26^th year, it is among the oldest “buying groups” in the industry. Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years. It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization. More information about Premier Group Network may be found at www.premiergroupnetwork.com.

PREMIER GROUP NETWORK WELCOMES NEW MEMBER CITY APPAREL + MERCH

Dana Geiger — Wed, 22 Mar 2023 15:20:11 GMT

Premier Group Network, the leading partnering network in the promotional products industry, is pleased to welcome Ohio based distributor City Apparel + Merch to the membership.

City Apparel + Merch is an award-winning uniform, apparel, and logo’d merchandise company in Findlay, OH; with a mission to “Outfit partners to create positive community impact and lasting relationships.”

City Apparel President, Andrea Kramer, and her team are committed to delivering solutions for their clients that radically elevate their clients’ brands by connecting people. The company’s “Do Good” philosophy aims to positively impact associates, customers, and communities, balancing profit with purpose.

“Joining Premier Group is exciting for our entire team. We look forward to building with other members of the group as we continue our mission to serve clients and our community. I believe the resources available to us through this organization will help fuel our growth as individuals and as a company. Those that collaborate well, win!” remarked Kramer.

Premier Group Network Board Chair Matt Wagner of Fields Manufacturing welcomed City Apparel to the group. “We are so excited to welcome Andrea and her team to the Premier Group family. Premier Group continues to be an integral piece of member success. We are excited to grow with like-minded businesses like City Apparel + Merch who we know will bring a fresh and unique perspective to the group.”

*****

Media contact: Dana Geiger | Dana@premiergroupnetwork.com

Towel Specialties lowers prices of products, reduces shipping costs

Dana Geiger — Thu, 19 Jan 2023 18:01:59 GMT

BREAKING NEWS: Towel Specialties lowers prices of products, reduces shipping costs

Leading industry supplier Towel Specialties is ringing in 2023 with an average price reduction of 12% across the entire line. This is on top of additional average savings of 37% on all domestic shipping charges.

“We’re looking to offer a bright spot in the form of price relief for our customers,” said Towel Specialties' President and CSO Shawn Kanak. “COVID-19 globally disrupted the supply chain and caused major price increases from 2020 to 2022. Container shipping costs were six-fold what we were paying in 2019. Raw material costs soared during COVID-19 but have stabilized recently. Since things have settled down over the last few months, we determined it is time to do the right thing and give back on our towels, blankets, bags, and robes.”

The price reduction arrives on the heels of a November switch from UPS to FedEx as Towel Specialties’ designated carrier. This change allowed distributors to enjoy discounts from 25-55%, depending on where orders ship.

www.towelspecialties.com

Cooley Group Donates $10,000 on Giving Tuesday

Dana Geiger — Wed, 14 Dec 2022 20:23:04 GMT

Pittsford, NY, November 29, 2022—Cooley Group, Inc., an industry leading branded solutions provider in promotional, print and fulfillment services for over 75 years, announced today that it has donated $10,000 in product to several nonprofit organizations across New York state.

“Cooley Group is proud to support these organizations which work tirelessly to create a positive impact in our communities,” said Cooley Group President, Phil Yawman. “We’ve had our Cooley Cares program in place for many years and I truly believe that the power of giving benefits us as much as the organizations we support.”

The Cooley Cares program demonstrates the company’s commitment to serve and enrich the communities in which it operates. In addition to charitable donations, the program also gives employees paid time off to volunteer their time and talent to the community.

This year’s benefiting organizations include:

Loretto Foundation—comprehensive continuing healthcare organization dedicated to transforming eldercare in Central New York, focusing on person-first, affordable care.

Mercy Flight Central—independent, non-profit organization of air medical professionals, devoted to integrity, compassion, and excellence providing critical care to the sick and injured.

Volunteers of America—empowers people in the community to rise out of poverty, move toward self-reliance, and reach their full potential.

Integrated Community Alternatives Network—strives to empower children, families and individuals who have high service needs, to enable them to live in ways that are productive and healthy, and to keep families together.

The Bernard & Millie Duker Children’s Hospital at Albany Medical Center—the region’s only children’s hospital, devoted exclusively to the medical needs of infants, children, and adolescents.

Alzheimer’s Association—through many initiatives and worldwide reach, the Alzheimer’s Association leads the charge in Alzheimer’s care, support, research and advocacy.

David’s Refuge— provides respite, resources and support to parents and guardians of children with special needs or life-threatening medical conditions where they will be refreshed, restored and renewed in their role as caregivers.

Person Centered Housing Options—committed to addressing, preventing, and alleviating chronic homelessness within Monroe County, New York and surrounding communities using the housing first model.

House of the Good Shepherd—leading provider of treatment, education, and support services to the children and families of the community that it serves.

Camp Good Days—strives to improve the quality of life for families affected by cancer or sickle cell anemia through residential camping programs and year-round recreational and support activities.

ABOUT COOLEY GROUP, INC.

Cooley Group is a leader in customized promotional, print and fulfillment solutions. Cooley Group brings clients’ brands to life with programs that enable them to grow their business. Cooley Group has offices in Rochester, Syracuse, Albany, Utica and the Hudson Valley area. To learn more about Cooley Group and how we can help your business, visit www.cooleybrand.com. Contact: Patricia Lipari: plipari@cooleybrand.com

TK Promotions Moves To New Office Space

Dana Geiger — Wed, 14 Dec 2022 18:21:41 GMT

TK Promotions is please to announce they have moved into a new office at 4319 Cox Road in Richmond, Virginia. Moving from 1,500 square feet to 5,000 square feet, they are excited to get settled and hosting many clients and community related events. Their growing team is eager to utilize the full bar top and kitchen area for numerous team engagement opportunities too. If anyone is in town, please reach out and set up a visit!

Learn more about the TK Promotions Team Here

1338 Tryon Recognized by ASI for Creative Self Promo Campaign

Dana Geiger — Tue, 27 Sep 2022 19:35:30 GMT

ASI Promo Campaign Awards reflects the many ways that industry companies are equipped to serve buyers. Congratulations to PG Member 1338 Tryon for receiving the Best Distributor Self-Promotions. Read more here or below.

UNLEASHING MAJOR ROI - 1338TRYON (ASI/287946)

Where previous self-promos skewed more to a female audience, 1338Tryon embraced a more male-centric branding spin for big success.

Self-promo has long been an essential part of branded merchandise firms’ marketing strategy – it’s critical for highlighting popular product and imprint trends, showing off distributors’ and suppliers’ capabilities, and sparking ideation for upcoming campaigns among both prospects and existing clients.

But to be effective and result in a healthy ROI, a self-promo campaign has to resonate with and inspire recipients. And that’s the challenge that 1338Tryon (asi/287946), a woman-owned business in Portland, OR, recently sought to address.

The distributor sends out quarterly “hot boxes” – self-promo bundles of new products featuring innovative decoration methods – to key prospects and clients. But last year, it had received feedback that the boxes’ color scheme, which echoed their own branding, often appealed more to women than men.

“We decided to put together a box that targeted men between ages 40 and 60,” says CEO Heather Comerford. “We used a kit that’s darker and more serious, with the wrapped tentacles and ‘Kraken’ theme. It’s a more aggressive version of our branding, but it’s still tongue-in-cheek.”

1338Tryon shipped more than 30 boxes in Q4 2021 to men as well as women in male-dominated industries like trucking and technology to inspire ideas for their clients. “We decided on who would receive the kits based on the audiences they target,” says Comerford. “We sent them to existing clients as well as those we’re in the process of prospecting to, all with more budget to spend.”

The boxes with a “Release the Kraken” theme contained a beanie from Cap America (asi/43792), a 3-in-1 tumbler from Starline USA (asi/89320), dress socks from Sock101 (asi/88071), a lantern from IMAGEN Brands (asi/93990), and a 10-in-1 tool card from Top 40 supplier Logomark (asi/67866).

Comerford loves the raised imprint on the tumbler. “And clients have to see and touch the beanies. It’s like petting a rabbit,” she adds. “We wanted higher-quality items that wouldn’t break the bank.”

The boxes were an instant hit with recipients; 1338Tryon began fielding inquiries from interested recipients not long after they arrived on doorsteps. In addition to three prospects who became customers, one client wanted to use the same five products with their branding, another worked with 1338Tryon to establish a new online store, and a C-suite-level customer is now working on an identical box for his sales team for 2022.

Instead of sending the same self-promo item to their entire list, 1338Tryon put thought into the selection of products, developed a derivative of their branding, segmented the recipient list and developed a targeted strategy. “It resonated with recipients,” says Comerford. “We focused on male buyers and those who target male-leaning demographics. We wanted to show a targeted audience what they could do with their brand. Next, we’ll be working on a box with sustainable products from BIPOC- or veteran-owned businesses.”– Sara Lavenduski

PREMIER GROUP MEMBERS CELEBRATED AT ASI'S COUNSELOR AWARDS

Dana Geiger — Tue, 26 Jul 2022 16:51:40 GMT

Premier Group is proud to celebrate all members honored at the 2022 Counselor Awards in Chicago on July 20, 2022. In addition to our supplier members designated as part of the ASI Supplier Top 40, distributor members received some of the highest honors of the night.

In addition to this year's awards, ASI celebrated the 2021 recipients in person in absence of an in-person event last year.

Click the links below to learn more about each of these prestigious awards.

Distributor Family Business of the Year 2022: Barker Specialty
Bess Cohn Humanitarian of the Year 2022: Ben Grossman, SwagCycle & Grossman Marketing Group
Distributor Entrepreneurs of the Year 2021: Menda Wright and Ann Vidro, Creative Studio Promotions
Top 40 Suppliers: SanMar, NC Custom, Koozie Group, alphabroder. Hit Promotional Products, Koozie Group, Hirsch Gift, Gemline, The Magnet Group, Logomark, Showdown Displays, Edwards Garment, Garyline, Evans Manufacturing, Gill Studios, Vantage Apparel

TEAM IP FEATURED ON WORLDWIDE BUSINESS WITH KATHY IRELAND

Dana Geiger — Wed, 27 Apr 2022 15:02:44 GMT

For Immediate Release: April 27 , 2022
Media contact: Randy Sparks | rsparks@teamipsports.com

Team IP was recently featured by Worldwide Business with Kathy Ireland on the Fox Business Network. The feature celebrates Team IP’s success over the last two years after the pandemic shut business down for months forcing business owner Randy Sparks and his leadership team to reimagine how they go to market.

Established in 1992, Team IP is thrilled to celebrate its 30-year anniversary with an increased client base, additional warehouses, and 80% of warehoused goods sold out in recent months.

The turnaround began mid-year 2021 when Team IP signed its four largest clients creating historic revenues month over month culminating in a 53% overall increase as of January of 2022. With consumer demand revitalized, Team IP will service 2,800 events through on-site activations and e-commerce opportunities.

The producers of Worldwide Business with Kathy Ireland approached Team IP aiming to highlight the rebound of souvenir merchandising in the championship sports industry. Video crews spent the day at Team IP Headquarters and featured footage from their newest warehouse facility.

Click here to view Team IP feature on Worldwide Business with Kathy Ireland.

Team IP not only maintained its foothold in the industry when times were hardest raising, but also managed to raise $2.5 million for expansion.

Team IP is an engaged member of Premier Group Network (PGN), an industry association comprised of distributor and supplier members committed to growing business together. Sparks, a current board member, credits relationships developed within Premier Group Network for the growth for Team IP in promotional product space. “Trusted and valued partnerships with PGN suppliers like SanMar, alpabroder, Augusta Sportswear and many others are vital to our business and have fueled much of what has been possible over the last two years,” Sparks offered.

In addition to the relationships forged within the promotional industry, Sparks was featured in a recent article in Connect Sports attributing success to the following universal lessons:

Trust in the Industry

Sparks has been in the business long enough to remember Y2K, 9/11 and the Great Recession. When a new sort of crisis took hold, he trusted his instincts. “I bet on the fact sports had to come back,” Spark said.

Keep on Pitching

When live events stopped Sparks went in the opposite direction. Team IP raised impressive capital and built its customer base. As the leading manufacturer of college football gear, Team IP’s Leveraged it’s 30-year reputation to create new business partnerships with major clients.

Problem Solving

Sparks took advantage of down time to troubleshoot pain points within his control. This resulted in him adding manufacturing factories in Waco, Texas, and Indianapolis. The original site in Naples, Florida, remains in use but new distributions centers increase speed and efficiency.

Staying In-House

When competitors were out of materials to ship to events by late 2020, Team IP was stocked with its in-house label, Dynasty, launched a decade ago. Having the foresight to keep product in made all the difference when supply chain challenges paralyzed the industry.

Changing with the Times

Team IP has embraced ecommerce and digital event experience to expand their portfolio. Sports apparel relies on fans purchasing mementos for long-term memories, and that’s still a major facet of the business. But Team IP if focused on digital programs to compliment the full event experience.

ABOUT TEAM IP

Team IP is recognized as the # 1 Souvenir Merchandiser for amateur sports in the United States, servicing over 2,200 events annually and is a five-time recipient of the INC 500/5000 Award presented to the fastest-growing companies in the US. Team IP provides decorated apparel and branded promotional products for its three divisions; championship events, digital services, and corporate identity programs.

Cooley Group honored as a Best Company to Work for in New York

Dana Geiger — Wed, 27 Apr 2022 14:15:55 GMT

Pittsford, NY, April 19, 2022—Cooley Group, Inc., an industry leading branded solutions provider in promotional, print and fulfillment for over 75 years, announced today that it has been named one of the Best Companies to Work for in New York by The New York State Society for Human Resource Management (NYS-SHRM).

Cooley Group is headquartered in Pittsford, NY, and has offices throughout the state. As a locally based and all employee-owned company, Cooley Group has a long history of hiring locally, maintaining a culture of continuous learning, teamwork, integrity, and service. These values have been the foundation that has enabled lasting client relationships, continued growth, and achievement.

“It’s a very high honor to be one of only 75 companies in all of New York State to be recognized in this way. Every day I am very grateful for our colleagues at Cooley Group—for how they support our clients and, just as importantly, each other,” said Phil Yawman, President. “I am extremely proud of our team. Despite the challenges we have all faced in the past two years, not only have we retained our long-time employees, but we have continued to grow and attracted new talent during this difficult time.”

Yawman went on to add, “While the pandemic changed how so many companies operate, including Cooley Group, our team’s shared commitment to embracing change as a pathway to continuous learning and further delivering a differentiated client experience has never wavered. The reward for that is a great place to work, growth in our client base and the opportunity to give back to the communities that we live and work in.”

The distinctive Best Companies to Work for in New York Program is designed to identify, recognize and honor the best places of employment in New York, whose practices benefit the state's businesses, economy and workforce. Winners are determined by specific registration eligibility requirements and a two-part survey of employee satisfaction and engagement, as well as workplace practices and policies.

The Cooley Group team has over 375 years of collective industry experience, ranging from several months to several decades. Cooley Group has a very high employee retention rate and has simultaneously and successfully hired additional resources to support its growing client base. This has been made possible in part due to the company’s competitive compensation and benefits package including:

Flexible hybrid work environment
401(K) and Profit Share Plan
Company stock ownership for all employees
Company provided health and dental coverage
PTO, including a company-wide community service day

In addition to being honored as a Best Company to Work for in New York, Cooley Group is also a five-time winner of the Best of Print and Digital Award, recognizing its best-in-class customer service, and recently earned the Pyramid Gold Award by Promotional Products Association International (PPAI).

ABOUT COOLEY GROUP, INC.

Barker Specialty and Stackpole Moore Tryon T-Shirt Fundraiser to Benefit Ukraine Refugees Through the World Central Kitchen

Dana Geiger — Thu, 31 Mar 2022 11:43:38 GMT

Cheshire, Connecticut, March 17, 2022: To provide much needed support to help feed the refugees from Ukraine, Jody Morneault of Stackpole Moore Tryon in Hartford, CT is selling STAND with Ukraine T-shirt’s featuring the amazing artwork of well-known designer, Ellis Echevarria (https://ellisechevarria.com/). All profits will be donated to World Central Kitchen (www.wck.org), a not-for-profit organization which is currently working to provide meals to Ukrainian refugees.

The need for food was brought to Morneault’s attention by Jamie McDonald of Bear’s Smokehouse of South Windsor, CT who had flown to Poland to help cook for the many hungry refugees. The shirts are $25 each and come in sizes small, medium, large, extra-large and 2XL. Barker Specialty Company of Cheshire, CT is producing the t-shirts.

The shirts will be available in stores beginning Wednesday, March 23. Please order your shirts today at the Stackpole Moore Tryon location at 242 Trumbull Street in Hartford or online at www.morneaults.com . T-shirts will also be available at The Common Man chain of hospitality locations in New Hampshire and at the Barker Animation Art Gallery locations in Cheshire, CT and Foxwoods.

Barker Specialty Company is a promotional products company that partners with clients to communicate their brand story through the creative use of branded products and apparel. Barker Specialty Company is a one-stop source for all promotional and marketing needs with a global reach and specializes in company e-stores.

Barker Specialty Company

Jessica Mollin, Public Relations jmollin@barkerspecialty.com

Premier Group Network Renews PPEF Named Scholarship In Honor Of Paul E. Smith

Dana Geiger — Mon, 07 Feb 2022 09:24:08 GMT

The Premier Group Network Board of Directors is pleased to announce the renewal the PPEF Named Scholarship honoring Paul E. Smith, MAS, president of Ardmore, Pennsylvania-based supplier Calconix, Inc. The scholarship was created by the Premier Group Network to honor Paul, one of the group’s founders, during their 20th anniversary celebration in 2017. The renewal will continue the Paul E. Smith Scholarship through 2025.

Founded in 1997, the Premier Group Network is an alliance of 70+ distributors and suppliers in the promotional products industry. This group of dedicated peers collaborate to build business success and long-lasting relationships with innovative tools and valuable face-to-face interaction. With representation in numerous territories throughout the United States and Canada, and nearly $200 million in distributor buying power, the Premier Group Network is one of the largest partnering organizations in the industry.

PPEF offers higher-education scholarships to promotional products industry employees and their children. In 2021, $278,750 was awarded to 161 students. PPEF’s Named Scholarships are established as long-term honorary gifts or memorials that endure over several years to assist students in pursuing their college educations.

“Paul Smith is a firm believer in higher education. He has been an active volunteer to both his alma mater, Lehigh University, and the promotional products industry. PPEF is honored to be part of recognizing Paul for his efforts to make education accessible to the next generation,” says Sara Besly, PPEF executive director, “and we are so grateful to the members of the Premier Group for continuing this scholarship to honor Paul.”

Past recipients of the Paul E. Smith Scholarship can be found here. The application deadline for 2022 is March 15. Click here for more details or to apply.

About PPEF

PPEF is an industry-based nonprofit organization that raises money to help students achieve their higher education goals.  PPEF was founded to recognize and encourage scholastic ability and academic performance among promotional products industry employees and their children. Since 1989, it has awarded over $2.7 million in financial assistance to 1,488 recipients. More information about applying for and supporting the scholarships is available at www.ppef.us.

*****

ABOUT PGN

Premier Catalog Group AKA Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 25^th year, it is among the oldest “buying groups” in the industry. Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years. It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization. More information about Premier Group Network may be found at www.premiergroupnetwork.com.

Cooley Group, Inc. Announces Re-Brand and Celebrates 75 Years

Dana Geiger — Mon, 20 Sep 2021 13:18:11 GMT

Pittsford, NY. September 20, 2021— In conjunction with its 75th year anniversary, Cooley Group, Inc., a leader in promotional, print and fulfillment solutions, is introducing a new corporate brand.

Over the past several years Cooley Group has expanded its capabilities and is currently able to offer clients more products and services than ever before. The company provides a state-of-the-art online store platform which enables clients to build brand awareness with their customers and efficiently engage their employees in an increasingly remote work environment. It has also expanded its kitting and fulfillment capabilities which provides a simplified and cost-effective delivery and overall experience for clients who desire a complete solution.

“The Cooley Group logo has been updated to better represent the end-to-end capabilities and our approach to creating solutions for our customers without limits. This includes the technologies we’ve invested in which enable execution on the total solution promise. We have the thought leadership to move our clients’ brands forward in this world, as evidenced in our best-in-class NPS scores and Best of Print & Digital recognition,” said Cooley Group President, Phil Yawman.

Cooley Group is also updating its tagline to “Showcase Your Brand”, which signifies its promise to bring clients’ brands to life. With 75 years of progressively innovative industry experience, Cooley Group develops creative programs which grow the businesses of its client partners.

What has not changed with the new brand introduction is the relationship-building approach Cooley Group Brand Consultants take, as evidenced by the word “Partnership” in the logo descriptor. Brand Consultants strive to understand client objectives in an effort to create programs for long term success. “It’s my belief that while there are plenty of choices for promotional items, branded apparel, or printed products, it’s the “how” these products and solutions are created and delivered that provides sustainable value for the customer. Excelling at our core competencies and striving to build long term relationships with our clients allows us to provide the most value and serve them best,” said Yawman.

ABOUT COOLEY GROUP, INC.
Cooley Group is a leader in customized promotional, print and fulfillment solutions. Cooley Group brings client’s brands to life with creative programs that enable them to grow their business.and how we can help your business, visit www.cooleybrand.com. Contact: Patricia Lipari:

plipari@cooleybrand.com

###

Premier Group Network To Hold Member Retreat In Park City, Utah

Dana Geiger — Thu, 12 Aug 2021 15:41:29 GMT

Premier Group Network (PGN), the leading partnering network in the promotional products industry, is excited to reconnect members with a perfectly placed retreat in Park City Utah August 22-25, 2021.

The Premier Group Network Annual Meeting, held virtually in both 2020 and 2021, is traditionally where members come together to brainstorm, address challenges, and explore avenues to partner and grow. “While we are grateful for the virtual events that have sustained us over the past 18 months, we are all craving the collaboration and magic that seems to happen when we are all in the same physical space,” offered Menda Wright, 2021 PGN Board Chair. “Being together in Park City will help us strategize individually and collectively about how emerge from this pandemic stronger and more resilient.”

Approximately half of PGN’s members are registered to attend the event in Park City. In addition to individualized business discussions, members will engage in small roundtable discussions and help cultivate solutions to some of the unprecedented challenges the industry is currently facing.

Premier Group Network is looking forward to 2022 when the entire membership will gather for the 25^th anniversary and annual meeting. Until then, Board leaders are pleased to facilitate this retreat where members can reset, recharge, and reconnect in a safe and supportive space.

*****

Premier Catalog Group AKA Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 24^th year, it is among the oldest “buying groups” in the industry. Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years. It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization. More information about Premier Group Network may be found at www.premiergroupnetwork.com.

For Immediate Release: Aug 9, 2021

Media contact: Dana Geiger | 757.491.3114 | Dana@premiergroupnetwork.com

Premier Group Network Members Embrace Partnership To Grow Business With ZoomInfo

Dana Geiger — Fri, 09 Jul 2021 10:56:04 GMT

Six months after Premier Group Network partnered with ZoomInfo, a software program that provides access to a database of lead generating information, one-third of distributor members are utilizing the software to grow business.

Premier Group Network worked to negotiate access to ZoomInfo’s Elite Level Plan at a discounted rate for members.

License holders can search potential new clients in a host of ways – by industry, by job title, geographically, and much more. Researched and selected contacts can be tagged and saved to integrate with individual CRMs or workflows can be created within Engage, ZoomInfo’s integrated CRM platform provided at no additional cost.

The robust software empowers users providing a 360-degree view of their ideal customer. Accessible data includes company profiles, business statistics, sales Intelligence, contact details, intent data, organizational charts and more.

Distributor Member Team IP Owner Randy Sparks offered “The group-buy negotiated exclusively for Premier Group Network members is what made this platform accessible to my team. We are thrilled with the leads generated so far and it is proving to be a game changer - helping us develop prospecting processes that generate a much higher return.” He continued, “It is just one of the many resources brought to us through our Premier Group membership that has strengthened our company.”

For over a decade ZoomInfo has helped companies achieve profitable growth with access to the world's most comprehensive B2B database, putting sales and marketing professionals in position to identify, connect, and engage with qualified prospects.

“The partnership with ZoomInfo brings our members a resource many would not have access to otherwise. This type of offering supports Premier Group’s mission directly contributing to the success and growth of individual member companies,” said Executive Director Dana Geiger. “We are thrilled with the productivity to date as a group and we are committed to continuing to support our member user with scheduled trainings and best practices to help their teams maximize the platform.”

*****

Premier Catalog Group AKA Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 24^th year, it is among the oldest “buying groups” in the industry. Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years. It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization. More information about Premier Group Network may be found at www.premiergroupnetwork.com

Premier Group Welcomes New Member Cooley Group, Inc.

Dana Geiger — Wed, 19 May 2021 13:38:08 GMT

For Immediate Release: May 17, 2021

Premier Group Network, the leading partnering network in the promotional products industry, is pleased to welcome New York based distributor Cooley Group Inc. to the membership.

Cooley Group, Inc. is a 75-year-old multi-million-dollar company headquartered in Rochester with four satellite offices in Albany, Hudson Valley, Syracuse and Utica. Phil Yawman, Cooley Group President, is entering his third year leading a twenty-six-person team committed to clients, company culture and community.

The company’s award-winning legacy successfully elevating client brands is driven by empowered employee-owners. Its Brand Consultants have built strong relationships with their clients and strive to gain a deep understanding of clients’ needs and offer holistic solutions. Additionally, Yawman’s business acumen and energizing demeanor has inspired a revitalized commitment to innovation for Cooley Group Inc. The objective is to strategize with clients to enable them meet and exceed their goals, and then create and deliver value added end to end customer solutions that leverage best-in-class services and technology.

“Joining Premier Group will position us to be even better partners to our clients,” remarked Yawman. “We are all excited to be part of this community and we look forward to collaborating with other exceptional industry professionals”

Premier Group Network Board Chair Menda Wright of Creative Studio Promotions welcomed Cooley Group, Inc to the group. “We are so excited to have Phil and his team as part of the Premier Group family. The last year has affirmed the importance of being part of a community of like-minded professionals. I know we will be an even stronger community with Cooley Group Inc as a member and am assured they too will grow towards their goals from opportunities made available through the Premier Group network.”

*****

Premier Catalog Group AKA Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 24^th year, it is among the oldest “buying groups” in the industry. Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years. It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization. More information about Premier Group Network may be found at www.premiergroupnetwork.com.

Cooley Group is a leader in customized print, promotional and apparel solutions. Cooley Group brings customers’ brands to life with creative solutions that enable them to grow their business and profitability. Cooley Group brand consultants value three things above all else—their clients, their culture, and the communities in which they live and work. This balance helps the team deliver exceptional results, as a partner, as a business, and as individuals. Cooley Group has offices in Rochester, Syracuse, Albany, Utica and the Hudson Valley area. To learn more about Cooley Group and how we can help your business, visit www.cooleybrand.com.

Media contact:
Dana Geiger | 757.491.3114 | Dana@premiergroupnetwork.com

Grossman Marketing Featured on Sustainability Explored Podcast

Dana Geiger — Thu, 13 May 2021 13:31:21 GMT

Listen Here

SwagCycle: Upcycling of Branded Merchandise with Ben Grossman

When companies rebrand or get acquired, branded merchandise with outdated logos and mottos often end up in a landfill before their actual material life is over. This is a very concerning and sad issue for the environment. Ben Grossman mobilized the resources of the 4th generation family business in marketing and created the platform of givers and takers that helps redistribute branded merchandise and keep it away from landfills for as long as possible. Tune in to the episode to learn how Ben and SwagCycle do it and hear inspiring and creative success stories. Enjoy it!

Ben's LinkedIn: https://www.linkedin.com/in/bgrossman/

Ben's personal website site www.bengrossman.info

SwagCycle website: https://www.swagcycle.net/

Anna's LinkedIn: https://www.linkedin.com/in/esms-esmp-esia/

About Sustainability Explored Podcast
By Anna Chashchyna

This is a podcast on sustainability and innovations in business and economy, a great place to learn more about sustainability across industries. Every week the podcast features professionals working on the implementation of innovative sustainable solutions for the future - to explore circularity and resilience, corporate social responsibility, leadership and culture, impact investment and so on, and give some guidance on how to actually implement sustainability in business.

Premier Group Annual Meeting Celebrates Member Awards, New Board Members And More

Dana Geiger — Wed, 05 May 2021 02:15:59 GMT

Read online at PPB Link here

Premier Group, a 501(c6) trade association with the mission of contributing to the success and growth of individual member companies, held its annual business meeting on April 27. Traditionally part of a four-day event designed to connect members and strengthen business relationships, like most organizations, Premier Group was challenged to find a new way of conducting business in 2021, and held the meeting virtually. Along with confirming the proposed slate of directors for 2021 and celebrating members with several annual awards, PPAI Interim President Bob McLean joined the event as guest speaker. He welcomed Premier Group members and shared a brief report on the state of the industry.

“While we are excited to be planning in‐person events in the near future, we are again holding our annual business meeting virtually. Doing so allows us to keep our members connected and informed about the business of the organization and ensures the election of our 2021‐2023 class of board directors can be completed as outlined in our governing documents,” says Glen Hersh, Premier Group board chair.

The Premier Group’s 2021-2023 elected board directors include:
Linda Tulchin – The Promotions Department (second term)
Fred Hickman – SanMar
Chris O'Connor – Chocolate Inn / Lanco
Bob Titelman, Jr. – Skylight Creative

Representatives from Premier Groups’ 67 member companies tuned in to hear from McLean before participating in the official business meeting that reviewed the position of the organization after what proved to be a tumultuous year for all businesses, including those in the promotional products industry.

“Despite the challenges we have faced as business owners in 2020, Premier Group’s mission and purpose has never been more relevant and poignant to members,” says Premier Group Vice Chair Menda Wright, co‐owner of distributor member Creative Studio Promotions. “Being part of PG has no doubt impacted how we responded to the events of 2020 and kept us connected to a brain trust of like‐minded entrepreneurs that understand our business. That is the magic of our small but mighty organization.”

Awards presented during the business meeting included:

Most Valuable Premier Group Player Award: a supplier or distributor who does not sit on the board but contributes and supports the group in very significant ways.
Andrew Shea – Arcon (Distributor)

Rookie Rockstar: a new representative from a supplier that was a "rock star" and made a significant contribution to their company and/or the Premier Group.
Grace Schettier – Cap America

MacGyver: a member that made the impossible happen.
alphabroder

Straight out of Quarantine: a company that adapted in a way culturally or responsively that has altered how business was conducted through a pandemic.
The Promotions Department

Bunsen Burner: hottest new idea or custom project.
Prime Resource Abroad

Paul Smith: Premier Group’s most prestigious supplier award in honor of co-founder Paul Smith. Supplier recipients are based on the several criteria—quality of products, marketing support, internal customer service support, outside sales support, problem resolution and management support.
$20 Million – Fields Manufacturing
$50 Million – Vantage
More Than $50 Million – Hit Promotional Products

Doug Bruce: Premier Group’s most prestigious distributor awards in memory of co-founder Doug Bruce. Recipients of the Douglas Bruce Distributor Performance Award are based on several criteria—access to distributor organization by Premier Group suppliers, support of Premier Group suppliers’ lines, pay within terms and works with Premier Group suppliers to resolve issues.
Under $2.5 Million – Skylight Creative
Under $5.9 Million – W.S. Emmerson
$6 Million-plus – Callard

PPAI Interim President Bob McLean to Open Premier Group Network Annual Meeting

Dana Geiger — Fri, 23 Apr 2021 16:18:22 GMT

For Immediate Release: April 22, 2021

The Premier Group Network Board of Directors is excited to announce Bob McLean, Interim President of PPAI, as the guest speaker for the organization’s annual business meeting scheduled Tuesday, April 27. McLean will welcome Premier Group members and share a brief state of the industry report.

Traditionally Premier Group hosts the annual business meeting as part of a four-day event designed to connect members and strengthen business relations. Like most organizations, Premier Group was challenged to find a new way of conducting business in 2020 and held the official business meeting as a virtual event.

“While we are excited to be planning in-person events in the near future, we are again holding our annual business meeting virtually. Doing so allows us to keep our members connected and informed about the business of the organization and ensures the election of our 2021-2023 class of board directors can be completed as outlined in our governing documents,” says Glen Hersh, Premier Group Board Chair.

On the agenda for this year’s meeting is the announcement of the location of the 2022 annual meeting which will serve as the 25^th anniversary for one of the industry’s oldest “buying groups”. Premier Group is in fact a 501(c6) trade association with the mission of contributing to the success and growth of individual member companies through a unique partnering structure designed to encourage information sharing and foster strong relationships.

Representatives from Premier Groups’ 67 member companies will be tuned in to hear from McLean before participating in the official business meeting that will review the position of the organization after what has proven to be a tumultuous year for all businesses including those in the promotional products industry.

“Despite the challenges we have faced as business owner’s in 2020, Premier Group’s mission and purpose has never been more relevant and poignant to members,“ said Premier Group Vice Chair, Menda Wright, co-owner of distributor member Creative Studio Promotions. “Being part of PG has no doubt impacted how we responded to the events of 2020 and kept us connected to a brain trust of like-minded entrepreneurs that understand our business. That is the magic of our small but mighty organization.”

*****

Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 24^th year, it is among the oldest “buying groups” in the industry. Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years. It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization. More information about Premier Group may be found at www.premiergroupnetwork.com.

Media contact:Dana Geiger | 757.491.3114 | Dana@premiergroupnetwork.com

Grossman Marketing Group Acquires PCI Creative

Dana Geiger — Wed, 10 Mar 2021 22:54:57 GMT

Grossman Marketing Group (asi/215205), a Somerville, MA-based promo products distributor that counts the Boston Celtics and Harvard University among its household name clients, has acquired PCI Creative Group, a Stamford, CT-based distributor. Financial terms of the deal were not released.

Co-Presidents Ben Grossman and David Grossman of Grossman Marketing Group, in one of their warehouses. Photo by Len Rubenstein.

A fourth-generation family-owned business, Grossman Marketing provides multifaceted marketing solutions, including promotional products, to clients in industries that range from financial services, law and biotechnology, to education and the arts.

The acquisition of PCI Creative, a company with 35 years of experience, expands Grossman’s footprint in Connecticut through a firm that already provides everything from graphic design, image and branding to web and digital design, direct mail, printed communications and branded merchandise.

“Adding decades of marketing experience, along with an amazing reputation and legacy, in a region of New England into which we continue to see a steady influx of growth is truly an asset and another defining moment for our company,” said David Grossman, co-president of Grossman Marketing Group. “Broadening our relationships within the Connecticut market, a state in which we’ve had a presence for over 40 years ourselves, is a major priority for us, and we will continue to pursue that goal when ideal opportunities, such as this one, present themselves.”

Anne Chiapetta, principal at PCI Creative, said company leaders felt it was time to take a less active role in day-to-day operations and were looking for a great partner to which to “pass the torch.” Grossman was it.

“Their stellar reputation and the prestigious clients they have served, many for decades, ensures that our clients will continue to receive the same level of excellent, reliable and high-touch service to which they have grown accustomed,” Chiapetta said.

Grossman Marketing Group’s acquisition of PCI Creative Group marks its third acquisition in the state of Connecticut within the last decade. Grossman previously acquired Fleet Business Products of East Hartford in November 2015, along with ASAP Inc. of Norwalk, in January 2013. The firm has combined its Connecticut operations into a Hartford office established in the mid-1970s. Grossman’s other recent acquisitions include the purchase of Advantages in Marketing (AIM) of West Springfield, MA, in 2019 and Manchester, ME-based Premier Marketing Group in 2017.

Beyond the Celtics and Harvard, Grossman Marketing’s clients include the Boston Bruins, Brigham & Women’s Hospital, Massachusetts General Hospital, athenahealth, Novocure, Columbia University, Tufts University, Hewlett-Packard, John Hancock, L.L. Bean, Zipcar, CVS, and the International Academy of Arts and Sciences (Emmy Awards).

Premier Group Names Dana Geiger Executive Director

Dana Geiger — Tue, 24 Feb 2015 13:33:42 GMT

Premier Group Network has announced Dana Geiger will serve as the organization’s new executive director. Geiger brings a broad range of experience to the position and has 17 years’ experience in the nonprofit arena. She served as PPAI’s Regional Relations Manager from 2018-2020 and served as executive director for three industry regional associations from 2010-2018. Geiger’s experience with association management combined with her understanding of the promotional products industry will serve Premier Group well as the group looks for new strategies and offerings to help members and the organization grow.

Board Chair Glen Hersh says, “Premier Group is very excited to welcome Dana to the team as our executive director. Her experience with industry associations and personal demeanor will be an asset to our organization and most importantly to our members.”

“I am thrilled to join Premier Group and build on the firm foundation that makes it one of the best member organizations in the industry,” says Geiger, adding that she is looking forward to working with the 67 member companies and the Board of Directors to explore new ways to strengthen the organization.

Contact Dana Geiger at 757.491.3114 or by email at dana@premiergroupnetwork.com.

*****

Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors. Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors. Now in its 24^th year, it is among the oldest “buying groups” in the industry. Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years. It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization. More information about Premier Group may be found at www.premiergroupnetwork.com.