Grossman Marketing Group (asi/215205), a Somerville, MA-based promo products distributor that counts the Boston Celtics and Harvard University among its household name clients, has acquired PCI Creative Group, a Stamford, CT-based distributor. Financial terms of the deal were not released.

Co-Presidents Ben Grossman and David Grossman of Grossman Marketing Group, in one of their warehouses. Photo by Len Rubenstein.

A fourth-generation family-owned business, Grossman Marketing provides multifaceted marketing solutions, including promotional products, to clients in industries that range from financial services, law and biotechnology, to education and the arts.

The acquisition of PCI Creative, a company with 35 years of experience, expands Grossman’s footprint in Connecticut through a firm that already provides everything from graphic design, image and branding to web and digital design, direct mail, printed communications and branded merchandise.

“Adding decades of marketing experience, along with an amazing reputation and legacy, in a region of New England into which we continue to see a steady influx of growth is truly an asset and another defining moment for our company,” said David Grossman, co-president of Grossman Marketing Group. “Broadening our relationships within the Connecticut market, a state in which we’ve had a presence for over 40 years ourselves, is a major priority for us, and we will continue to pursue that goal when ideal opportunities, such as this one, present themselves.”

Anne Chiapetta, principal at PCI Creative, said company leaders felt it was time to take a less active role in day-to-day operations and were looking for a great partner to which to “pass the torch.” Grossman was it.

“Their stellar reputation and the prestigious clients they have served, many for decades, ensures that our clients will continue to receive the same level of excellent, reliable and high-touch service to which they have grown accustomed,” Chiapetta said.

Grossman Marketing Group’s acquisition of PCI Creative Group marks its third acquisition in the state of Connecticut within the last decade. Grossman previously acquired Fleet Business Products of East Hartford in November 2015, along with ASAP Inc. of Norwalk, in January 2013. The firm has combined its Connecticut operations into a Hartford office established in the mid-1970s. Grossman’s other recent acquisitions include the purchase of Advantages in Marketing (AIM) of West Springfield, MA, in 2019 and Manchester, ME-based Premier Marketing Group in 2017.

Beyond the Celtics and Harvard, Grossman Marketing’s clients include the Boston Bruins, Brigham & Women’s Hospital, Massachusetts General Hospital, athenahealth, Novocure, Columbia University, Tufts University, Hewlett-Packard, John Hancock, L.L. Bean, Zipcar, CVS, and the International Academy of Arts and Sciences (Emmy Awards).

Premier Group Network has announced Dana Geiger will serve as the organization’s new executive director. Geiger brings a broad range of experience to the position and has 17 years’ experience in the nonprofit arena. She served as PPAI’s Regional Relations Manager from 2018-2020 and served as executive director for three industry regional associations from 2010-2018. Geiger’s experience with association management combined with her understanding of the promotional products industry will serve Premier Group well as the group looks for new strategies and offerings to help members and the organization grow.

Board Chair Glen Hersh says, “Premier Group is very excited to welcome Dana to the team as our executive director. Her experience with industry associations and personal demeanor will be an asset to our organization and most importantly to our members.”

“I am thrilled to join Premier Group and build on the firm foundation that makes it one of the best member organizations in the industry,” says Geiger, adding that she is looking forward to working with the 67 member companies and the Board of Directors to explore new ways to strengthen the organization.

Contact Dana Geiger at 757.491.3114 or by email at dana@premiergroupnetwork.com.

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Premier Group Network is the leading supplier-distributor networking group in the promotional products industry and the only one that grants full and equal membership to both suppliers and distributors.  Membership is selective and based on a recommendation of the membership committee and approval of the Board of Directors.  Now in its 24^th year, it is among the oldest “buying groups” in the industry.  Founded in 1997 by Paul Smith and Doug Bruce, it has evolved and grown over the years.  It is recognized under Internal Revenue Service code as a 501(c)6 non-profit organization.  More information about Premier Group may be found at www.premiergroupnetwork.com.