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PROFESSIONAL DEVELOPMENT DAY SESSION DETAILS


Morning Session

Unlocking EQ: The Power of the Enneagram in the Workplace 

Facilitated by: Laurel Roberts-Meese, LMFT

Objectives:

  • Introduce the Enneagram typology system
  • Explore the application of Enneagram in building stronger workplace relationships.
  • Provide practical tools for utilizing Enneagram knowledge to foster "know, like, and trust" in sales interactions.
  • Explore how the Enneagram can be used when dealing with challenging colleagues and having tough conversations



Laurel is a therapist licensed in California, Pennsylvania, and Florida, with a decade of experience. Committed to enhancing mental health and well-being, she is also a graduate professor at Pepperdine University. She holds an MS in Counseling Psychology, is trained in EMDR trauma therapy, and founded Laurel Therapy Collective, where she manages her team of therapists specializing in anxiety, trauma, burnout, and couples therapy.


AFTERNOON SESSION

Thinking Smarter About the Biggest Opportunity in Merch History 

Facilitated by: Bobby Lehew

The world of branded merch is in the middle of one of the biggest revolutions since the multi-color printing machine was invented in ‘60 to print slogans on t-shirts! Virtually every major media outlet, from The New York Times to Vogue, highlights stories celebrating merch. In this future-visioning talk, Bobby Lehew, commonsku’s chief content officer, will share how branded merch is at the forefront of a cultural zeitgeist and how, if we prepare for this opportunity, we can reshape our selling positions and our businesses to reap incredible benefits now and tomorrow. Join us as we explore how a new era of merch madness needs to be met with a new type of merch pro, and how to reshape your distributorship to be prepared. Takeaways you’ll learn: 

    • How the best brands use power merch as an emotional & human touchpoint 
    • How the era of brand expression + personal identity creates a perfect opp for merch pros!  
    • Merch as the new affordable luxury, the OG of lifestyle branding
    • The sustainable voices radically changing the industry 
    • What the B2B buyer demands today from a modern merch pro
    • How to think bolder, better, and bigger about the opportunities in 2024


Bobby Lehew is a passionate storyteller, speaker, and creative writer who loves to feature stories of real-world success from entrepreneurs who thrive at building distinct brands with unique voices. He is the chief content officer for commonsku, a Cloud-based CRM, order management platform, and creative community that empowers entrepreneurs.


Distributor Panel

Embracing Change: The Future Distributor's Revolutionary Impact

Panelists: Aaron Wheatcraft (Arcon), Ann Vidro (Creative Studio Promotions), Andrea Kramer (City Apparel + Merch)

Moderated by: Bobby Lehew

Never before have we seen the positive impact merch is having on culture. And because of this, our industry faces an incredibly bold and adventurous future, if we choose to seize it. In this panel interview with three leading distributors, we’ll discuss the five ways we can shape our future and how the distributor of tomorrow will look radically different than today. Join us as we unpack five big ideas: 

a.    Responding to the Biggest Market Opportunity in Merch History 

b.    AI’s Impact, Threat, and Opportunity 

c.     How “Creativity is the New Productivity” for Sales

d.    The New Supplier/Distributor Symbiosis 

e.    What the Promo Team of the Future Will Look Like 


Supplier CeO Panel

A Future Outlook with Supplier CEO's

Panelists: Matt Bertram (Fields), Frank Carpenito (Gemline),Trevor Gnesin (Logomark)

Moderated by: Bobby Lehew

What supply chain challenges do they see on the horizon? How is sustainability and transparency changing the way they work with distributors? What tech tools are top suppliers implementing now for future growth? These questions (and more!) will be tackled in an open discussion with the room on the critical priorities facing suppliers and their distributor customers today. Join us for this open forum led by a round of questions opened by our host, commonsku's Bobby Lehew, as we look at trends ahead!





Be PG Story Presenters

Presenter info coming soon.

Presenter info coming soon.

Presenter info coming soon.


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